Los Angeles based trend forecaster + creative director Melissa Triber is a strategic leader in consumer behavior, product development, and branding with 10+ years of experience in the field of trend & concept creation. She is also a professor of Trend & Design at The Fashion Institute of Design & Merchandising.
TREND + CREATIVE DIRECTION
In 2010, Triber began her career in trend forecasting at Trends West; a monthly retail forecasting service for men's, women's, & children's apparel + accessories. She then joined the trend/editorial team at Stylesight (now known as WGSN), where she helped to build custom presentations for clients such as Lenzing, Honda, Toyota, & Wet Seal, to name a few. On the editorial side, Triber researched and produced trend alerts, weekly & quarterly retail analysis, & material reports for the Home Interiors division.
In 2013, Triber began consultancy services for trend predictive companies such as Fashion Snoops and Directives West. That same year, she was a keynote speaker at the Seattle Fashion Industry Conference.
After winning the Alumni Award from Central Washington University in 2015, Triber launched Young Fabulous & Broke's diffusion line YFB On the Road with owner Heidi McKenna, creating the brand concept and ethos as well as overseeing the execution of on-brand photo shoot production for 200 styles per season. Triber then went on to launch Sage the Label, an international women's contemporary brand offering 12 collections per year. Triber leads the label's art direction from concept to creation; managing casting, location scouting, & post production photo selection. In 2017, Triber joined the educational staff at The Fashion Institute of Design & Merchandising in Los Angeles, where she teaches Trend & Design Application as well as The Business of Fashion.
In 2019, Triber led the creative team for New York based print & textile manufacturer Imprima Group North America, creating actionable themes and product deliverables for brands/retailers such as Calvin Klein, Reformation, Tommy Hilfiger, Macy's, Target, & WalMart.
STYLING
Triber has brought artistic visions to life with national and international brands, including Disney, Harper Publications, Hewlett Packard, Honda, and Volcom, while also dabbling in the music arena, working with Atlantic Records, Hollywood Records, Universal Records, and Republic Records.
CREATIVE SERVICES
Triber offers a wide range of creative services in Art + Creative Direction, Brand Strategy, Content Creation, Copywriting, E-Mail Marketing, Location Scouting, Product Development, Styling, Talent Casting, & Trend Forecasting